Henry Ulrich

Henry Ulrich

Associate Broker / Licensed Real Estate Agent / REALTOR® at Ascend Realty Inc.
  •   5   (93 reviews)

Henry's sales performance at a glance

See how Henry has performed in the last 12 months on RateMyAgent*

48
Reviews
6
Properties for sale
45
Sold properties
$477k
Average sale price
$19.2m
Total sales value

*Includes all properties sold (last 12 months) where the agent was a part of the transaction and published on ratemyagent.com. It may not be complete and can exclude off-market, private sales and undisclosed pricing and sold dates. Contact agent for full sales history.

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  • top20badge

    Recognized for being in the Top 20% for customer satisfaction.

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    Asks all customers for reviews whether positive or negative which may result in a more representative star rating.

  • priceExpertbadge

    Consistently meets client expectations for property purchase price.

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    Recognized for going above & beyond for their clients.

Henry's customer service awards

See what RateMyAgent awards Henry has won

  • National Top 100United States
  • Region Top 20Midwest Region
  • State WinnerSouth Dakota
  • County WinnerLawrence County
  • 2x State Top 10South Dakota - 2026, 2025
  • 2x County Top 5Pennington County - 2026, 2025
  • 2x City WinnerRapid City - 2026, 2025

About Henry

Henry Ulrich 605-490-2040 Roy@HenryRoyRealEstate.com Most people don’t wake up thinking, “I should learn everything about Henry today.” They just want someone who can actually help them through the big stuff… buying, selling, relocating, upsizing, downsizing, investing, tight timelines, or just figuring out what the next move even looks like. That’s where I come in. I’m Henry, a Realtor in the Black Hills focused on making real estate feel a whole lot less overwhelming. I help people navigate major life changes, whether you’re • moving because your family is growing, • relocating for work or military orders, • selling a place that no longer fits, • buying your first home, • starting fresh after a tough chapter, or • investing to build something long-term. My background is a mix of real estate, photography, and five years as a reserve police officer. Translation… I stay calm when things get tense, I pay attention to the details most people miss, and I’m not afraid to have the conversations that actually need to happen. I market homes the right way, negotiate hard, and explain things in a way that makes sense. I’m also an FAA Part 107 certified drone pilot, so the aerial photos and video on my listings are shot by me, not outsourced. Designations and what they mean for you: • **CRS (Certified Residential Specialist)** – Proven experience and production, not just theory. • **ABR (Accredited Buyer’s Representative)** – Strong buyer representation, protecting you and helping you avoid costly mistakes. • **MRP (Military Relocation Professional)** – Experience with PCS moves, timelines, and VA loan nuances. • **SRS (Seller Representative Specialist)** – Strategic pricing, marketing, and negotiation to protect your equity. • **SFR (Short Sales & Foreclosure Resource)** – Ability to navigate more complex or distressed situations when things aren’t straightforward. • **CHLMS (Certified Home Luxury Marketing Specialist)** – Elevated marketing and presentation for higher-end homes. Outside of real estate, I’m a husband, a dad of three, and a small business owner. I also tend to answer my phone more than I probably should, but that’s just how I operate. If you want straight answers, real communication, and someone who treats your move like it actually matters, reach out anytime. Whether you’re ready to take the next step or just need honest advice, I’m here to help.

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Henry's reviews

  5  
Henry has 93 reviewsacross 15 different locations, showing 6.
Review Henry
Henry's qualities as told by our client reviews: strategic, dedicated, well-prepared, clear communication, proactive, responsive, local expert.
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Seller review
Communication never left me guessing!
1 day ago
Communication never left me guessing!

I honestly couldn’t have asked for a better experience. My house was under contract in about two days, and everything went so smoothly. He was great about keeping me updated, answering my questions, and making sure I knew what was happening the whole time. I never had to chase him down for information or wonder what was going on, which I appreciated SO much. Selling a house can be stressful, but he made it feel easy. If you’re looking for an agent who’s on top of his game, he’s your guy!

Seller review
Great experience, outstanding service and gets the job done
3 days ago
Great experience, outstanding service and gets the job done

Knowledge, communication, professionalism, customer service and work ethic all second to none! If you want someone to get the job done and do it well all while staying informed all along the way there is no better!

Seller review
Good understanding of market and great communication at every step of the process.
3 days ago
Good understanding of market and great communication at every step of the process.

Selling a home is a somewhat emotional and stressful time. Henry has a very easy comfortable style that made the whole experience less difficult. Henry does his homework on market conditions and is very knowledgeable in all aspects of the sale. I would not hesitate to recommend him to a prospective seller or buyer.

Seller review
Faced with a nightmare secenerio, Henry took the reigns and delivered a far better outcome.
7 days ago
Faced with a nightmare secenerio, Henry took the reigns and delivered a far better outcome.

My property was quite depressed. Faced with the challenge of determining what to do and what not to do or how much of a hit we would take on price we turned to Henry for his guidance. After his initial walk-through of the property, he didn’t look at it as this is going to be a nightmare to sell. He said here is what I would fix, here is what I wouldn’t and here’s what we can expect to get for it. He found us a buyer before we lifted a finger. From there it was off to the races

Buyer review
We couldn't have asked for a better experience.
16 days ago
We couldn't have asked for a better experience.

Roy helped us with both selling and purchasing a home, which is stressful regardless of circumstances. He is professional and represents his clients well. He is quick to respond to questions and helps troubleshoot issues or "to do" items. He provides realistic and honest market knowledge. Very highly recommend.

Show all 93 reviews
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Henry's properties

Henry has 6 properties for sale and sold 45 properties in the last 12 months, showing 4, sorted by most recent activity

SoldOct 15, 2026
$320,000
818 Roubaix Drive
Rapid City SD 57702
2
1
1
Single-Family
Listing courtesy of Ascend Realty Inc.
SoldOct 13, 2026
$425,000
210 N 2nd St
Piedmont SD 57769
3
2
3
Single-Family
Listing courtesy of Ascend Realty Inc.
SoldOct 9, 2026
$340,000
5123 Ethan Court
Rapid City SD 57703
4
2
2
Single-Family
Listing courtesy of Ascend Realty Inc.
SoldOct 1, 2026
$305,000
2117 Cruz Drive
Rapid City SD 57702
4
2
2
Single-Family
Listing courtesy of Ascend Realty Inc.
Show all 51 properties

Henry's sold properties

Henry has sold 45 properties in the past 12 months, showing 4.

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Property imageAddressBedroomsBathroomsCarparksProperty TypeClosing PriceDate Sold
818 Roubaix Drive, Rapid City, SD, 57702
818 Roubaix Drive
Rapid City SD 57702
2
1
1
Single-Family$320,000Oct 15, 2026
210 N 2nd St, Piedmont, SD, 57769
210 N 2nd St
Piedmont SD 57769
3
2
3
Single-Family$425,000Oct 13, 2026
5123 Ethan Court, Rapid City, SD, 57703
5123 Ethan Court
Rapid City SD 57703
4
2
2
Single-Family$340,000Oct 9, 2026
2117 Cruz Drive
Rapid City SD 57702
4
2
2
Single-Family$305,000Oct 1, 2026

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