Henry Ulrich

Henry Ulrich

Associate Broker / Licensed Real Estate Agent / REALTOR® at Ascend Realty Inc.
  •   5   (72 reviews)

Henry's sales performance at a glance

See how Henry has performed in the last 12 months on RateMyAgent*

40
Reviews
7
Properties for sale
38
Sold properties
$427k
Average sale price
$15.7m
Total sales value

*Includes all properties sold (last 12 months) where the agent was a part of the transaction and published on ratemyagent.com. It may not be complete and can exclude off-market, private sales and undisclosed pricing and sold dates. Contact agent for full sales history.

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  • top20badge

    Recognized for being in the Top 20% for customer satisfaction.

  • trustedbadge

    Asks all customers for reviews whether positive or negative which may result in a more representative star rating.

  • priceExpertbadge

    Consistently meets client expectations for property purchase price.

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    Recognized for going above & beyond for their clients.

Henry's customer service awards

See what RateMyAgent awards Henry has won

  • National Top 100United States
  • Region Top 20Midwest Region
  • State WinnerSouth Dakota
  • County WinnerLawrence County
  • 2x State Top 10South Dakota - 2026, 2025
  • 2x County Top 5Pennington County - 2026, 2025
  • 2x City WinnerRapid City - 2026, 2025

About Henry

Henry Ulrich 605-490-2040 Roy@HenryRoyRealEstate.com Most people don’t wake up thinking, “I should learn everything about Henry today.” They just want someone who can actually help them through the big stuff… buying, selling, relocating, upsizing, downsizing, investing, tight timelines, or just figuring out what the next move even looks like. That’s where I come in. I’m Henry, a Realtor in the Black Hills focused on making real estate feel a whole lot less overwhelming. I help people navigate major life changes, whether you’re • moving because your family is growing, • relocating for work or military orders, • selling a place that no longer fits, • buying your first home, • starting fresh after a tough chapter, or • investing to build something long-term. My background is a mix of real estate, photography, and five years as a reserve police officer. Translation… I stay calm when things get tense, I pay attention to the details most people miss, and I’m not afraid to have the conversations that actually need to happen. I market homes the right way, negotiate hard, and explain things in a way that makes sense. Designations and what they mean for you: • **CRS (Certified Residential Specialist)** – Proven experience and production, not just theory. • **ABR (Accredited Buyer’s Representative)** – Strong buyer representation, protecting you and helping you avoid costly mistakes. • **MRP (Military Relocation Professional)** – Experience with PCS moves, timelines, and VA loan nuances. • **SRS (Seller Representative Specialist)** – Strategic pricing, marketing, and negotiation to protect your equity. • **SFR (Short Sales & Foreclosure Resource)** – Ability to navigate more complex or distressed situations when things aren’t straightforward. • **CHLMS (Certified Home Luxury Marketing Specialist)** – Elevated marketing and presentation for higher-end homes. Outside of real estate, I’m a husband, a dad of three, and a small business owner. I also tend to answer my phone more than I probably should, but that’s just how I operate. If you want straight answers, real communication, and someone who treats your move like it actually matters, reach out anytime. Whether you’re ready to take the next step or just need honest advice, I’m here to help.

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Henry's reviews

  5  
Henry has 73 reviewsacross 13 different locations, showing 6.
Review Henry
Henry's qualities as told by our client reviews: responsive, dedicated, strategic, well-prepared, proactive, local expert.
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Seller review
Always ahead of what needs to be done.
about 10 hours ago
Always ahead of what needs to be done.

We marketed our home almost a full year before having to remove it from the market. 2025 was a terrible year in our area and our agent did her best to get it done but it came time to make a change. We met with Henry and he shared his marketing strategy with us and we felt compelled to hire him. From day one Henry plastered our home all over the country, we finally had some want to buy our home. As soon as we were in escrow Henry and his team kept us in the loop and when things needed done he was on it. I felt his resources to fix things or update things were endless. Henry was on vacation with his family in Europe and it was close to our closing. Our contact never stopped he was with us every step of the way, sure we had some time differences but he was there for us. His team member Emily was pretty amazing too. What a great lady. Thank you guys.

Buyer review
Highly Recommend Henry for Your Home Buying Process
20 days ago
Highly Recommend Henry for Your Home Buying Process

We had a great experience working with Henry throughout the home buying process. He was knowledgeable, responsive, honest, and always willing to answer my many questions and talk through ideas without ever making us feel like a bother. Henry made the process feel organized and efficient from start to finish. We closed in about 30 days, and he stayed on top of everything the entire time with reminders, scheduling inspections, coordinating contractors, and helping keep everything moving smoothly. He gave great insight throughout the process, advocated for us when needed, and genuinely cared about helping us find the right house. We’re very thankful for all of his help and would highly recommend him to anyone looking for a trustworthy local realtor. Definitely someone we’ll continue to stay in touch with for years to come.

Seller review
Impressive expertise, professionalism, and superb customer service all wrapped up in one person.
22 days ago
Impressive expertise, professionalism, and superb customer service all wrapped up in one person.

Henry dispalyed impressive knowledge of the real estate business in general and the Black Hills market in particular. He has an assertive and proactive, yet diplomatic personal style, a ready-to-use network of relevant support businesses, and very impressive business sense. His personal customer service was excellent. As with most home sales, we ran into some snags along the way. Specifically we had a radon problem, some buyer financing glitches, and a home damage issue that arose at the last minute. Henry has a network of troubleshooters that he put into gear immediately, and solved our problems very quickly with minimum fuss at reasonable prices. I never had to wait more than a minute or two for Henry to respond to a text or phone call. All buyers and sellers would benfit from Henry's impressive array of talents, but those selling or buying homes on the high end of the price spectrum, where transactions tend to be more complicated, would especially benefit from his expertise, assertiveness, network of contacts, and superb business sense. We enthusiastically recommend Henry without reservation.

Buyer review
Honest Guidance and Outstanding Support From Start to Finish
27 days ago
Honest Guidance and Outstanding Support From Start to Finish

We originally met Henry Ulrich when he was representing a home we were viewing in Rapid City. We were so impressed with him that we contacted him the next day and asked him to represent us through Ascend Realty Inc.. After searching for homes for nearly two years, Henry stood out because of his honesty, knowledge, and straightforward advice. He genuinely cared about helping us make the right decision, including pointing out when a home or area might not make sense long term. Henry and Emily were wonderful throughout the entire process and gave us great confidence while handling everything from out of state during closing. Their communication, guidance, and support made the process far less stressful. We highly recommend Henry and the entire Ascend Realty team and look forward to working with them again as we search for land and eventually build our dream home in the Rapid City area.

Seller review
Above and Beyond in Every Way—Professional, Responsive, and Truly Compassionate
about 1 month ago
Above and Beyond in Every Way—Professional, Responsive, and Truly Compassionate

Working with Henry to sell our home was an exceptional experience from start to finish. His level of professionalism, discretion, and dedication truly set him apart. Henry’s work ethic is second to none—he approached every detail with intention, precision, and a clear commitment to achieving the best possible outcome. What impressed us most was his responsiveness and elevated level of service. He was consistently available, proactive in communication, and always one step ahead. Henry anticipated needs before they arose and handled every aspect of the process with a calm confidence that made us feel completely at ease. What meant the most to us, however, was his understanding and support during a very personal and uncertain time. With the arrival of our baby came a medical situation filled with unknowns, leaving us unsure whether we would even move forward with selling our home. Henry met us with patience, compassion, and flexibility—never adding pressure, only offering steady guidance as we navigated those waters. That level of care is something we will never forget. He went far beyond what we ever expected from a real estate agent, delivering a level of service that felt both deeply personal and truly elevated. The entire experience was seamless, thoughtful, and expertly managed. We highly recommend Henry to anyone seeking a refined, full-service real estate experience.

Show all 73 reviews
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Henry's properties

Henry has 7 properties for sale and sold 38 properties in the last 12 months, showing 4, sorted by most recent activity

SoldJun 10, 2026
$810,000
13509 Keyapaha Lane
Piedmont SD 57769
4
3
3
Single-Family
Listing courtesy of Ascend Realty Inc.
SoldJun 4, 2026
$246,500
1512 Sharp Drive
Rapid Valley SD 57703
3
2
3
Single-Family
Listing courtesy of Ascend Realty Inc.
For Sale
$534,000
24546 Pinewood Trail
Hermosa SD 57744
6
3
Single-Family
Listing courtesy of Ascend Realty Inc.
SoldMay 22, 2026
Price not available
6875 Arcadia St
Summerset SD 57718
4
3
Single-Family
Listing courtesy of Ascend Realty Inc.
Show all 45 properties

Henry's sold properties

Henry has sold 38 properties in the past 12 months, showing 4.

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Property imageAddressBedroomsBathroomsCarparksProperty TypeClosing PriceDate Sold
13509 Keyapaha Lane, Piedmont, SD, 57769
13509 Keyapaha Lane
Piedmont SD 57769
4
3
3
Single-Family$810,000Jun 10, 2026
1512 Sharp Drive, Rapid Valley, SD, 57703
1512 Sharp Drive
Rapid Valley SD 57703
3
2
3
Single-Family$246,500Jun 4, 2026
6875 Arcadia St, Summerset, SD, 57718
6875 Arcadia St
Summerset SD 57718
4
3
Single-FamilyUndisclosed PriceMay 22, 2026
1235 Ziebach St, Rapid Valley, SD, 57703
1235 Ziebach St
Rapid Valley SD 57703
3
2
1
Single-FamilyUndisclosed PriceMay 22, 2026

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