Henry Ulrich

Henry Ulrich

Associate Broker / Licensed Real Estate Agent / REALTOR® at Ascend Realty Inc.
  •   5   (81 reviews)

Henry's sales performance at a glance

See how Henry has performed in the last 12 months on RateMyAgent*

47
Reviews
8
Properties for sale
43
Sold properties
$438k
Average sale price
$17.6m
Total sales value

*Includes all properties sold (last 12 months) where the agent was a part of the transaction and published on ratemyagent.com. It may not be complete and can exclude off-market, private sales and undisclosed pricing and sold dates. Contact agent for full sales history.

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  • top20badge

    Recognized for being in the Top 20% for customer satisfaction.

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    Asks all customers for reviews whether positive or negative which may result in a more representative star rating.

  • priceExpertbadge

    Consistently meets client expectations for property purchase price.

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    Recognized for going above & beyond for their clients.

Henry's customer service awards

See what RateMyAgent awards Henry has won

  • National Top 100United States
  • Region Top 20Midwest Region
  • State WinnerSouth Dakota
  • County WinnerLawrence County
  • 2x State Top 10South Dakota - 2026, 2025
  • 2x County Top 5Pennington County - 2026, 2025
  • 2x City WinnerRapid City - 2026, 2025

About Henry

Henry Ulrich 605-490-2040 Roy@HenryRoyRealEstate.com Most people don’t wake up thinking, “I should learn everything about Henry today.” They just want someone who can actually help them through the big stuff… buying, selling, relocating, upsizing, downsizing, investing, tight timelines, or just figuring out what the next move even looks like. That’s where I come in. I’m Henry, a Realtor in the Black Hills focused on making real estate feel a whole lot less overwhelming. I help people navigate major life changes, whether you’re • moving because your family is growing, • relocating for work or military orders, • selling a place that no longer fits, • buying your first home, • starting fresh after a tough chapter, or • investing to build something long-term. My background is a mix of real estate, photography, and five years as a reserve police officer. Translation… I stay calm when things get tense, I pay attention to the details most people miss, and I’m not afraid to have the conversations that actually need to happen. I market homes the right way, negotiate hard, and explain things in a way that makes sense. Designations and what they mean for you: • **CRS (Certified Residential Specialist)** – Proven experience and production, not just theory. • **ABR (Accredited Buyer’s Representative)** – Strong buyer representation, protecting you and helping you avoid costly mistakes. • **MRP (Military Relocation Professional)** – Experience with PCS moves, timelines, and VA loan nuances. • **SRS (Seller Representative Specialist)** – Strategic pricing, marketing, and negotiation to protect your equity. • **SFR (Short Sales & Foreclosure Resource)** – Ability to navigate more complex or distressed situations when things aren’t straightforward. • **CHLMS (Certified Home Luxury Marketing Specialist)** – Elevated marketing and presentation for higher-end homes. Outside of real estate, I’m a husband, a dad of three, and a small business owner. I also tend to answer my phone more than I probably should, but that’s just how I operate. If you want straight answers, real communication, and someone who treats your move like it actually matters, reach out anytime. Whether you’re ready to take the next step or just need honest advice, I’m here to help.

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Henry's reviews

  5  
Henry has 81 reviewsacross 14 different locations, showing 6.
Review Henry
Henry's qualities as told by our client reviews: clear communication, strategic, well-prepared, responsive, dedicated, proactive, local expert.
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Seller review
Good Friend, Great Photographer, Amazing Realtor
3 days ago
Good Friend, Great Photographer, Amazing Realtor

Henry has been photographing our family since 2020, and as he transitioned into real estate we knew we wanted to sell our house through him as well. He has been able to capture some important milestones for us already, so why not another one! Working full-time with two kids and multiple trainings outside of the state, this is the busiest time in our lives. But thanks to Henry we did not have to think twice about the house admits all the other chaos. Plus, selling a modular home has its challenges, but he made the process super smooth and kept everything moving on schedule to ensure we’d be able to close on time with no delays (IYKYK). He ensured constant communication for both my husband and I, ensuring we were receiving the same information. Heck, he even answered our questions right away while he was on vacation - talk about dedication! Leaving the Black Hills hasn’t quite hit us yet, but having a house on the market while living abroad was something we wanted to avoid if at all possible. He guided us through the best timeline based on the current market and brought the market sells to us in guiding us through best renovations to consider before listing. As any big life event, there are hiccups, misunderstandings, and unexpected events but through it all I’m glad to say we had a friend along the way. If you’re looking to move or leave the Black Hills, Henry if the guy to know!

Buyer review
Professional who knew the all sides of the real estate industry thoroughly
10 days ago
Professional who knew the all sides of the real estate industry thoroughly

Roy was extremely quick at communicating, which was especially important in this housing market where the right house sells in a matter of hours. He was always willing to schedule and accommodate our requests to view houses, and almost always in the same day. He listened to what we were looking for upfront and asked for feedback on each house we looked at together to really hone in on our wants and needs. In the end, Roy was able to find us a stellar deal that worked well for everything and did an excellent job easing any of our worries and answering our questions throughout the entirety of the process. He let us know during negotiations, inspections, and closing what to expect so we were never in the dark by ourselves and it really felt like he was on our team looking for the house that fit our family with us.

Buyer review
Henry is the best!!
25 days ago
Henry is the best!!

We just can’t say enough good things about Henry. He treated us so well. He answered any questions we had, gave us great insight- took care of any and every detail. We completely trusted him and he went above and beyond. Henry puts everything into making sure things go smoothly- he knows exactly what to do and how to do it. He has a passion for helping people achieve a dream that they might not even think is possible. He has integrity, respect, and will do what he says. He lead us through the process, step by step, kept us informed and helped with all the big decisions. We are now homeowners because Henry took care of us. We would recommend Henry to everyone- We are so thankful to have found him- Henry is the best!

Buyer review
Extremely helpful and great response time!
29 days ago
Extremely helpful and great response time!

Henry was very understanding of our needs and wants in a home for our military relocation to South Dakota. He was always willing to get first hand videos and provide feedback when touring homes on our behalf. He made the move from the middle of Alaska to South Dakota a little less stressful in knowing we had a beautiful home to look forward to! Thank you Henry!!

Seller review
Not a realtor, a true partner.
29 days ago
Not a realtor, a true partner.

I've worked with a handful of realtors before and Henry is amongst the best. He isn't the kind of person to tell you what you should do, rather he is the person that shows up with solutions and advice. He helped me manage the sale of home in South Dakota where I could not be present, and helped line up and manage a contractor to get the house looking presentable to get the best price possible. He made everything else about the selling process feel seamless. He will be my go-to person for anything South Dakota in the future.

Show all 81 reviews
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Henry's properties

Henry has 8 properties for sale and sold 43 properties in the last 12 months, showing 4, sorted by most recent activity

For Sale
$799,900
1554 Double Tree Drive
Piedmont SD 57769
3
3
6
Single-Family
Listing courtesy of Ascend Realty Inc.
SoldJul 20, 2026
$120,900
525 East Chicago Street
Rapid City SD 57701
1
1
Single-Family
Listing courtesy of Ascend Realty Inc.
SoldJul 17, 2026
$540,000
24546 Pinewood Trail
Hermosa SD 57744
6
3
Single-Family
Listing courtesy of Ascend Realty Inc.
SoldJun 26, 2026
$252,900
4629 Williams Street
Rapid Valley SD 57703
3
1
1
Single-Family
Listing courtesy of Ascend Realty Inc.
Show all 51 properties

Henry's sold properties

Henry has sold 43 properties in the past 12 months, showing 4.

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Property imageAddressBedroomsBathroomsCarparksProperty TypeClosing PriceDate Sold
525 East Chicago Street, Rapid City, SD, 57701
525 East Chicago Street
Rapid City SD 57701
1
1
Single-Family$120,900Jul 20, 2026
24546 Pinewood Trail, Hermosa, SD, 57744
24546 Pinewood Trail
Hermosa SD 57744
6
3
Single-Family$540,000Jul 17, 2026
4629 Williams Street, Rapid Valley, SD, 57703
4629 Williams Street
Rapid Valley SD 57703
3
1
1
Single-Family$252,900Jun 26, 2026
232 E Bengal Dr, Rapid City, SD, 57701
232 E Bengal Dr
Rapid City SD 57701
4
3
2
Single-Family$419,000Jun 24, 2026

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