Why Reviews are Essential for Real Estate Agents

As a real estate agent, your reputation is arguably your most important currency. It’s how you build trust with clients, establish yourself as an expert in your city or county, and ultimately, drive new business. 

A surefire way to build your reputation is through online reviews. Think of them as a snapshot of your character displayed online – plus, it doesn’t hurt when your name comes up at the very top of a Google search (more on that later). 

Here are three reasons why reviews are beneficial for your business, and how you can best leverage them for success.

1. Establish your credibility and expertise

When potential buyers and sellers are looking for a real estate agent to work with, they’re looking for the best in the business. An outstanding track record of sold properties helps, but when it comes to searching for the right person to deal with, clients often look at reviews from previous customers. 

Positive reviews from your previous clients provides invaluable social proof that establishes your skills, professionalism, and most importantly, helps you stand out from the competition.

2. Show transparency and accountability

Online reviews are the closest thing to word-of-mouth referrals. They reveal a customer’s past experience with you, and more importantly, the impact you had on them. Receiving customer feedback helps you become a better agent, shows that you value their opinions and shows other potential clients what to expect from working with you.

If you’ve had an excellent experience with a previous client, it might be a good idea to ask them to write a testimonial for you, so you can show prospective clients why you’re the right agent for them.

3. Increase your visibility

Last but not least, having online reviews increases your chances of being discovered by a potential client. And when 80% of sellers work with the first agent they contact*, getting your profile online and noticed is instrumental to success. 

That’s where we can help. When you have a RateMyAgent Pro Subscription, you can combine all your existing reviews to your Google Business Profile and Realtor.com®, so you can convert your reviews into new listings. 

That’s not to mention our other nifty features that’ll save you time and energy, like:

• No sign-up review forms
• Multiple review requests with one click
• Custom social media campaigns that we run entirely for you

If all that sounds good to you, a 14-day free trial? Just click below to get started.

or if you’re already part of the RateMyAgent team,  let’s put that newfound knowledge into action. If you’ve got some outstanding transactions that need a review, now’s the time to visit your dashboard to send those requests off. Remember, the more reviews you have, the better your online profile – and the more prospects you’ll net.

*Based on 2022 research from NAR