As a real estate agent, you’re always on the lookout for ways to increase your business and attract more clients. One platform that you shouldn’t overlook is Facebook. With over 2.9 billion monthly active users¹, Facebook is a powerful tool that can help you build your brand, reach new audiences, and connect with potential clients. Additionally, a typical user spent close to 20 hours per month using Facebook’s Android app in 2022², highlighting the immense potential for real estate professionals to be seen by prospective clients. Here are the top 5 reasons why we believe every real estate agent should be on Facebook.

 

Show you’re the local expert

 

Facebook is an excellent platform for establishing yourself as the go-to expert in your area. We know that content creation can take a lot of time, which is why we’re here to help you. With RateMyAgent we can create a steady stream of Facebook content that showcases your local reviews, listings and sold properties. All of this content helps to demonstrate your expertise in the area. 

You can add more content that is local to your area too. It can be industry specific, like house price trends, or more personal and community driven, like the best places to visit in your area. Add location check-ins to your content to really grab the attention of those in your area and show that you mean business when it comes to being the local expert.

Boost your exposure

 

Facebook’s advertising platform is one of the most advanced in the world, and we can help you leverage it. Through our digital advertising tools we can target your ads to the right people who are more likely to be in the market to purchase or sell a property, in your chosen location. Plus, we’ll show your ad to this audience multiple times, ensuring you are held top of mind for when they are ready.  We can help you create highly effective ads that can showcase your review, RateMyAgent Awards, sold properties and listings new to the market.

Attract quality leads

 

Facebook is an excellent platform for generating leads. In a study by Placester, real estate agents who used Facebook as part of their marketing strategy received 6.5 times more leads than those who didn’t use the platform³. With our digital advertising service we can collect contact details from potential clients who are interested in buying your listing or use your services to sell their property. It then allows you to follow up with them and convert them into clients. 

 

This example below is provided on your listing landing page as a lead generation for buyers.

Or if you’re interested in attracting potential sellers, this is the form that is attached in your RateMyAgent profile landing page.

Build a thriving community

 

Facebook is a great platform for building a community around your business. By creating a group for your clients and followers, you can provide value, answer questions, and establish yourself as a real estate expert in your location. This can lead to increased engagement, more referrals, and more business overall.

Leave a lasting impression

 

Facebook is a powerful tool for building a genuine personal connection with your audience. Show your face online and engage with your audience on topics important in their journey to buying or selling their home (and not shying away from them). While it demonstrates your attentiveness, professionalism and trustworthiness, it also helps to keep leads warm. It can be a long time between thinking of buying or selling, and actually doing it. So it’s important to keep people engaged so that when it is time, they’ll remember you and contact you.

 

By proactively managing your Facebook presence, you can build a positive reputation online, leading to increased business and quality referrals.

 

Facebook is an essential platform for real estate agents who want to build their brand and connect with potential clients. It can help you stand out in a crowded market, so if you haven’t already, go ahead and create a page for your business today! 

If you already have a RateMyAgent profile, log in to your dashboard and start requesting your client reviews today!

Have questions, or want to learn more about what RateMyAgent has to offer? Book a time to speak to our friendly staff, or call +1 213-699-2001.

 

Sources
¹https://www.statista.com/statistics/264810/number-of-monthly-active-facebook-users-worldwide/
²https://datareportal.com/reports/digital-2023-deep-dive-time-spent-on-social-media#:~:text=Full%2Dyear%20averages%20show%20that,hours%20per%20month%20in%202022
³ https://placester.com/2016/02/how-real-estate-agents-use-facebook-new-data-reveals-impact-on-lead-gen-sales