Gone are the days when social media was solely a space for sharing personal updates, inspirational quotes and funny cat videos. Today, social media has become an important tool for businesses to prospect for new clients – especially for real estate agents.

Here’s an interesting fact: the average person spends around 2.5 hours a day on social media platforms¹ – this includes your new clients. Top agents know a robust social media presence is essential for growing their client database, and here’s where we can help.

In this blog post, you’ll learn an effective strategy on how RateMyAgent can easily improve and enhance your presence online.

Leverage popular platforms for social media success

 

Through platforms like Facebook, Instagram, and Twitter (now known as X), you can showcase your property listings, post your positive client reviews and share valuable insights about your local market. These content ideas help establish yourself as a trusted and go-to expert in your community.

While the benefits of social media are undeniable, the process of managing multiple accounts can be daunting. Crafting engaging posts, staying consistent with your content schedule, and analyzing performance metrics can quickly eat up your time. As a busy real estate agent juggling property showings, negotiations and paperwork, dedicating hours to social media management can often fall by the wayside.

But don’t worry, we’ve got a solution that’ll help you generate scroll-stopping content, all while saving you countless hours in front of the computer. 

Introducing: Social Media Manager by RateMyAgent

 

Social Media Manager helps you in three main ways:

1. Personalized templates: RateMyAgent’s Social Media Manager comes with a collection of professionally designed templates that feature your business’ branding. Whether it’s showcasing a new listing, a property you’ve just sold or sharing your newest review, we’ve got you covered. No design skills needed on your end!
2. Scheduled posts: Did you know that businesses posting three or more times a week experience higher engagement rates? Our tool lets you schedule posts in advance, ensuring that your content reaches your audience at optimal times. No more last-minute scrambling to find something to share! 
3. Time Efficiency: Save hours on end with RateMyAgent’s Social Media Manager. Get extra time back in your diary and focus on what you do best – selling properties and providing exceptional service to your clients – while we handle your social media content.

But don’t just take it from us. Hear from one of our valued clients, Colleen Skeffington, Keller Williams Cornerstone Real Estate. 

“Using RateMyAgent’s Social Media Manager tool has been great. I use it to push out my listings and solds to my social media accounts, which has helped me get more buyers and sellers to seek me out. Social proof is invaluable for my business and it’s one less thing I need to worry about.”

How to set up Social Media Manager

 

Connecting your real estate social media accounts is simple:

1. Log into your dashboard and navigate to the Social Media page on the left sidebar.
2. Connect your social media accounts. Click settings and scroll down to accounts. Simply accept all permissions to allow RateMyAgent to post on your behalf, then log in to each account you would like content to be posted on.
3. Select templates. Browse through our growing library of templates for ‘reviews’, ‘for sale’ and ‘sold’ properties. Each template is personalized to showcase your logo and colours.
4. Schedule posts. Decide on your posting frequency: daily, weekly, or monthly. Our tool will automatically publish your content at the times you choose.
5. Monitor insights. Social Media Manager provides analytics that shines a light on what content is performing well, helping you refine your content strategy and grow your audience.

 

Elevate your social media game

 

In the realm of real estate, a strong social media presence can set you apart from the competition and drive meaningful connections with potential clients. Our Social Media Manager offers a comprehensive solution tailored to the unique needs of real estate agents. Say goodbye to the stress of managing multiple social media accounts and hello to streamlined efficiency, consistent posting and impressive results. Your online success story starts here.

 

If you already have a RateMyAgent profile, log in to your dashboard and start requesting your client reviews today!

Have questions, or want to learn more about what RateMyAgent has to offer? Book a time to speak to our friendly staff, or call +1 213-699-2001.

 

¹https://www.smartinsights.com/social-media-marketing/social-media-strategy/new-global-social-media-research/