Read more from our conversation here:
Sam DeBianchi: My name is Sam DeBianchi, and I’m the founder and realtor at DeBianchi Real Estate in South Florida.
Molly McKinley: Perfect. What does it mean to be undisruptable to you?
Sam DeBianchi: To be undisruptable means that nothing’s going to faze me, nothing’s going to bother me. I personally know being out there, being public, having a following, being present, it definitely means that you’re going to have critics and there’s a lot of greatness and there’s a lot of negative. And being undisruptable also means just not letting the negativity bother you, removing the haters, removing the noise, having those blinders on and just doing what you know how to do.
Molly McKinley: That’s awesome. So tell me a little bit about doing what you know how to do. What does that look like to you and how are you serving well? The stuff that you do with your clients that they’ll never know about. You know, that behind the scenes, those late nights or whatever that looks like for you.
Sam DeBianchi: Real estate may look glamorous, but the reality is it’s a lot of heart, hard work, and hustle. And most of my job is not glamorous, it’s not pretty, it’s not film worthy. It’s behind the computer, or it’s going to different properties, or it’s sitting in inspections, taking care of literally whatever my clients need in order to get the job done. And many times that’s not going to lunches and having a beautiful time. It’s really getting down and dirty and just doing whatever it takes.
Molly McKinley: Perfect. Tell me a story, is there a story that you can remember where you felt undisruptable? Where you felt you were in that moment of doing that or you saw it in somebody else? An agent for example or anything. Is there a story specifically?
Sam DeBianchi: So a great story of how I was undisruptable would be for a client that they were looking at a pre-construction project and they wanted to buy a unit on the 37th floor. They didn’t know what that floor would look like, what the view would look like from the 37th floor. So I went and I chartered a helicopter, and we brought that helicopter up to the floor, the view and everything that that unit would offer because again, I’m trying to give a visual to my clients so that they feel more comfortable and confident with their purchase. Bad news, the client never bought that unit, but the flip side is they still worked with me on something else because they saw how much effort and they saw the value that I brought to them.
Molly McKinley: That’s pretty undisruptable. That’s an amazing story. How important is your reputation in this industry?
Sam DeBianchi: My reputation is everything. I take true pride in that because you only have one chance to give a first impression. And your reputation is what people say about you, how they act when they hear your name, what image they get when they hear Sam DeBianchi. And I always like to be honest, ethical, and known to be a hard worker and a hustler, because rather than maybe being the real estate agent with the most amount of sales or the highest amount of volume, I just want to be known as the realtor that works the hardest and who’s the most honest.
Molly McKinley: And how does that translate to reviews for you?
Sam DeBianchi: Online reviews for me are literally everything. I deal with so many out-of-state buyers. The first thing that they do if they don’t already know me, is they go online, just like when you search for a home, you’re searching online. The same thing with reviews. They’re going online, they’re searching my name and everything that comes up, all those reviews, that’s how they’re basing whether they want to work with me or not. And that is why it is so important to keep a strong, solid reputation and a really good review.
Molly McKinley: So, if you were giving advice to an agent who was feeling overwhelmed by all of this, you know, whether I’m not even going to be relevant in this industry, what would you have to say to them?
Sam DeBianchi: For those that think that technology is taking over the real estate industry and taking the job of realtors, I definitely do not agree with that. And here’s why, I have a client who literally has worked with me for years, recently sent me a listing from Zillow. One listing, it was $4.5 million. He sent it to me and said, “Sam. I want to look at this property.” We went to the house, afterward he said, “All right, I like the house. What do you think I should offer?” We went back home, we went through comps, we had a glass of wine, him, myself, his wife, and I said, “Look, we buy it for this price you’re going to get a great deal.” And what did we do? We got it for that price and we got the deal done. I literally showed one home that he sent me and I made over $100,000 in commissions. So could he have just gone himself because he found it on Zillow? 100%, So when your clients feel that you’re giving them value, they’ll value you.
Molly McKinley: Perfect.
RateMyAgent is an Australia-based review platform now expanding rapidly in the United States. In Australia, RateMyAgent is used by agents who sell 80% of property across Australia and get reviews for 1 in 3 homes sold nationally. RateMyAgent launched in the United States in 2018 and has partnerships with MLS’s from Florida to California, including CRMLS, the countries largest MLS. They are the first review platform to be included and endorsed by the National Association of Realtors® 2019 NAR’s REACH Accelerator Program. RateMyAgent is listed on the Australian stock exchange. More information about RateMyAgent can be found at www.ratemyagent.com