Read more from our conversation here:
Joseph M.: My name is Joseph Magsaysay, Vice President of Business Development for Better Homes and Gardens in St Louis, Missouri. I am also the CEO and Team Leader of my own team, The Impact Team international in St Louis, Missouri.
Molly M.: That’s amazing. What does being undisruptable mean to you?
Joseph M.: Being undisruptable means that relationship matters to me. I have a relationship with you. You have relationship to me. Okay. The thing right now with real estate is that with all of the disruptors, with all of the technology that we have, at the end of the day, relationships will always be the king of kings. And that for me is undisruptable.
Molly M: Beautiful. What does it mean to be undisruptable?
Joseph M.: Undisruptable to me means that relationship matters. At the end of the day, I have a relationship with you and you have a relationship with me. With all of the technology that we have right now in real estate and all the disruptors, relationships will always be the king of kings.
Molly M.: That’s amazing. So talk to me a little bit about the importance of your reputation in this industry.
Joseph M.: Well, reputation, okay. Is very important because that’s one thing that people cannot take away from you. Okay? In this business that we have right now or that I’m at right now or we are all right now, reputation is very important because when you are choosing the realtor to represent you, okay? You need to have someone who will always have your best interest, who is always involved in the community, who knows the community, who is a local expert. And that reputation will always be the key to success.
Molly M: That’s awesome. So when you see all this disruption happening around you, what are some of the things you are doing to safeguard your business or is there anything… how are you responding to this idea of disruption?
Joseph M.: Okay, so the way I respond to disruptors, to disruption. I get this question a lot and when people ask me, Joseph, what is your number one marketing strategy despite all the technologies that we have right now? And I always tell them, my answer would be I marinate my face in front of my SOIs. Okay. I make sure that I am in touch with all of my sphere because at the end of the day, real estate is a contact sport. It’s all about being in front of your SOIs, you not being forgotten, you being top of mind. And that’s how I’m undisruptable and how I deal with disruptors.
Molly M: That’s awesome. Can you tell me a story of a moment or a time where you kind of felt like I’m undisruptable. Is there a story that you have like when you were going way above and beyond or? The essence of where I want to go with this is those things that your clients may never see and how hard, like really celebrating like what it really means to be an agent.
Joseph M.: Sure. Well, absolutely. So, we all know that being a realtor is more than selling houses. Okay, and we all know Lee Brown, famous hashtag is more than houses. So last year back in June I was showing this house. Okay. After showing the house, the house beside it, I glanced at the window of the current house that I was showing and I saw a woman on the ground, laying on the ground. Okay. We have, I think the… What do you call it? The weather back then is like three degrees, like 105 or 110 summer heats. And I rushed and ran immediately and looked at this. I mean tried to check on this woman and then she was like passed out. Okay. And she’s in her nineties so I called 911 immediately and my clients were with me and my clients also helped me. And 911 was a little slow because of the traffic. So I went into the house, I looked at the refrigerator, all the contact numbers were there. Okay. So I called each and every one of the contact numbers. The first one is the number from the power of attorney. And the second one is a good friend. It’s funny because when I was answering the second number, the name registered in my phone, so it was the name of a person who attended one of my open houses months ago. And I texted her immediately. I said, Alexa, I don’t know if you still remember me, but I’m the realtor. I’m showing a house beside the house of this woman and your number’s one of the contact people for emergency purposes. But anyway, she responded. Power of attorney responded. So, after that everyone showed up. 911 was there. We brought them to the hospital. But I did not stop there. I called the power of attorney and said, please, I want to be involved in this. Let me know when she’s awake. Okay. There’s no way I’m going to go home knowing that she’s not okay. So I went to the hospital. I was there until the evening. Right. So long story short, good news happened. She was safe. She went back home after two days. After two days, I received a phone call and she said that she wanted to meet with me. So when I met her and the power of attorney, they had decided to sell the house because they needed to bring her to a nursing home. Okay. So when she… of course I was a little sad that she’s going to go to the nursing home because I’m from the Philippines and our grandmothers, they stay with us. Okay. Putting your grandmother or your loved one in a nursing home, it’s like saying goodbye to them. I don’t know. I mean, that’s just in my culture. So it was sad, but at the same time, they’re trusting me to help them sell their house. So finally, we went under contract a month ago and we just actually closed yesterday. Okay. That’s why 911 South Skinker Boulevard in St. Louis, Missouri will always be special to me and that’s what it means. That’s the meaning of a true realtor. It’s not always about sales, selling houses, it’s about being involved in your community. It’s about being a human being. And again, we always go back to relationships. Right. And that’s the easiest way. To build relationships, it’s just being there, being a human being.
Molly M: Great. That’s a really cool story. Can you do that like the super distilled version or not? Is that what you’re thinking or?
Molly M: That’s good. My last question for you is if you were to talk to an agent out there who’s really worried about everything about their business and whether they’re even going to be relevant or not, what would you tell them?
Joseph M.: If I’m going to talk to an agent and they’re worried if they’re going to be irrelevant or not, this is what I’m going to tell them. This is my fifth year in the business and I’m very blessed in the business. When I was new in the business, everyone told me that I was not going to be successful because no one knew me in my small town and I was a minority in my small town like 0.0001 Asian population and I was that 0.001. Okay, but at the end of the day, what I did in the first six months in my business was I went to the exact same Starbucks, exact same restaurants for six months, breakfast, lunch, dinner. I never ate at home. I dined out every day because when people told me I was not going to be successful and no one knew me, my mission was for people to know me and I didn’t want them to know me, that I’m a rock star realtor. No, I had nothing to prove back then, but I wanted people to know me that I’m interested in you. I want to help you grow your business. When people always say, Joseph, you are such a go-getter. I stop them immediately. I tell them, no, I’m a go-giver. I want to help you grow your business. I want to help you accomplish something. And if you think that I’m worthy of receiving all your business, you want me to help you buy and sell a house, then I’m here for you, okay? So for new agents out there, it’s all about relationships. Go out there, make sure that people know you. Don’t be a secret agent, okay? There’s only two ways to be successful in this business. Relationships and marketing. However, they need to be married together. You may be good at building relationships, but you’re a secret agent. It’s not going to work, or you’re a great marketer, but your attitude sucks big time. No one wants to use you. So it needs to be married together.
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