Marketing 101 for Real Estate Agents
Marketing is an integral part of many businesses and the real estate industry is no exception. According to the National Association of Realtors, up to 44% of customers begin their property hunting process with online research1. This makes it important for real estate agents to have a well-established online presence if they want to stand out in the industry.
If you’re a real estate agent looking to boost your online presence, this article is for you. Here are the five most important steps on how to successfully market yourself as a real estate agent.
1. Create a Website
Having a website makes it easier for potential customers to find you and it shows your credibility and professionalism.
Make sure your website covers the essential information that your target audience is looking for. This includes your listings, high-quality images of the properties, prices, testimonials, your contact information and more.
TIP: Try to use simple terms instead of technical industry jargon.
2. Strengthen Your Social Media Presence
Social media platforms like Facebook and Instagram allow you to reach and connect with your target audience directly. Such engagement helps you build trust with the audience and establish yourself as the go-to expert for professional advice.
By showing up and posting content consistently on social platforms, you increase your chance of being discovered. Social media also has advanced tools and technology to help you promote your business and reach your desired audience with great precision.
3. Set up a Google Business Profile
A Google Business Profile makes it extremely easy and quick for potential customers to find out more about you and your business. With just a few clicks, they can see your name, your contact details, your star ratings and reviews, your listings and more.
Having a high star rating and plenty of positive testimonials from your previous customers will help boost your SEO and create a good first impression.
4. Claim your RateMyAgent Profile
RateMyAgent is a review marketing platform trusted by leading brokerages for real estate agents. We help agents get discovered by new clients by displaying their listings, reviews and business in a unique, customizable profile, which doubles as a digital business card. As Tracy LaRose from Daisy Hill Real Estate and Rentals said, ‘Reviews are as important as word of mouth, and RateMyAgent helps me easily spread the word to my new clients.’
Claiming your free profile with RateMyAgent helps increase your exposure and visibility significantly. Find out why here.
Understanding the role of marketing is critical for your growth and success as a real estate professional. Start building your online presence and get in touch with your target audience today. Make them think of you when they think real estate.
Give your online presence a real boost through RateMyAgent today.
If you already have a RateMyAgent profile, log in to your dashboard!
